RSS Marketing Podcasts Blogs

Twelve SEO Mistakes Most Bloggers Make

August 23rd, 2007

by Stephan Spencer

Originally published in Search Engine Land

In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.

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SEO Through Blogs & Feeds

Search Engine Strategies — San Jose, CA

August 22nd, 2007

Panelist: Stephan Spencer

Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Strategic Partner Development, Google
Doug Hay, Principal & CEO, Expansion Plus Inc.

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Interview with Maile Ohye from Google

August 8th, 2007

by Stephan Spencer

Do you lie awake at night wondering whether or not Google wants to know what you’re thinking? Find out by listening to this interview with Maile Ohye, Google’s Senior Support Engineer, and Stephan Spencer, Founder and President of Netconcepts.

In this 24 minute interview, Stephan and Maile discuss how your feedback influences Google’s decisions for user and webmaster support, Google’s “New” Webmaster Guidelines, and a wealth of technical SEO “best practice” questions related to things like cloaking and paid links.

 
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Interview with Marylynne Tosyali from Wards.com

July 1st, 2007

by Stephan Spencer

Marylynne Tosyali, Director of Online Marketing at Direct Marketing Services Inc., the company behind Wards.com, HomeVisions.com, and several other online stores, is interviewed by Stephan Spencer, President and Founder of Netconcepts.

Stephan and Marylynne covered topics in search from a client’s perspective, Marylynne’s experiences with GravityStream, and their decision to enter the blogosphere.

Listen to this 44 minute podcast, and get an interesting take on search from an online retailer.

 
icon for podpress  Interview with Marylynne Tosyali from Wards.com [43:41m]: Play Now | Play in Popup | Download

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Interactive Marketing: Reaching Customers

UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI

June 18th, 2007

Workshop by Stephan Spencer

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

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RSS, Blogs & Podcasts: Successful Syndication Tips

Search Engine Strategies 2007 Canada — Toronto, Canada

June 12th, 2007

Panelist: Stephan Spencer

Syndication technology (RSS) makes it easier to build an audience for your content, because your readers or listeners become subscribers using non-intrusive “feed readers.” An overview of the growth of RSS plus a special focus on podcasting. This session will also include tips on blogging and podcasting for (a) profit; (b) credibility and reach.

Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Mitch Joel, President , Twist Image
Amanda Watlington, Ph.D., APR, Searching for Profit

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Interview with PoolDawg for PRWeb

June 8th, 2007

This interview is with PoolDawg and Jody Hartwig, Netconcepts’ Vice President of Client Services for PRWeb. PoolDawg is a Netconcepts’ client whose goals were to embrace organic search.

“As a newer company in an established market, it was extremely important to get a jump start on our search engine listings,” says Mike Feiman, Director of Marketing for PoolDawg.com.

After successfully implementing Netconcepts’ recommendations, PoolDawg has experienced a 300% increase in search engine traffic.

Listen to the interview for an amazing success story!

 
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Six Tactics for Blog Content That Works

May 30th, 2007

by Netconcepts

Originally published in Target Marketing

“What’s the top secret to developing a winning blog, one that draws an audience, grows your brand and improves your products sales?” writes Hallie Mummert, editor in chief for Target Marketing. In this article, Hallie writes about Steve Spangler’s relationship with Netconcepts Founder and President, Stephan Spencer. “Spangler works with Stephan Spencer, president of Netconcepts, an e-marketing services firm that specializes in natural search, to develop and optimize his blog.” Read this article to discover “a few lessons they have learned about what information to post and how to go about doing it so your blog becomes more than a one-way conversation.”

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Interview with Alan Rimm-Kaufman, Paid Search Expert

May 22nd, 2007

by Stephan Spencer

Stephan Spencer, President and Founder of Netconcepts, gets to the heart of PPC with Alan Rimm-Kaufman, leader of the Rimm-Kaufman Group, writer and distinguished speaker in this informative podcast.

From click fraud to paradigm shifts in PPC, this interview informs and teaches us how to be more “paid search”-savvy on a corporate level. Learn how to channel Alan’s passion for search, and find out how his tips can benefit you in this 55 minute podcast.

 
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Making Blogging and RSS Pay Off

May 22nd, 2007

by Stephan Spencer

Originally published in Catalog Success

In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a site’s worth on its inbound links. Translation: No links = no rankings.

Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So you’ll earn links as a blog that you wouldn’t normally earn otherwise.

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